ROI, or return on investment, is a measure of the profitability of an investment. It is typically expressed as a percentage or a multiplier and is calculated by dividing the net profit of an investment by the initial investment costs.

ROI is calculated by dividing the benefits of an investment by the cost of the investment. For example, if a business spends $100 on a new marketing campaign and sees a $500 increase in sales, the ROI would be 500% a multiple of 5 (500/100). I find the multiplier method simpler and less pretentious so for this example, I would be talking to you about a 5x ROI.

ROI is important because it allows businesses to track the effectiveness of their investments. It can be used to compare different investments and to determine which ones are the most profitable. ROI can also be used to help businesses make decisions on where to allocate their resources.

If you’re thinking of starting a business or making a major investment, be sure to calculate the ROI to ensure that the juice will be worth the squeeze 🚀

We are a small team with over a decade of experience who know how to get big results with web development and designing effective marketing strategies.

Specialising in small business growth we take a non conventional approach compared to the rest of the industry. We keep it simple, we leave out all the BS and just focus on the main thing. Our rates are affordable and transparent so your return on investment is clear.

We only takes on a limited client load to ensure the highest quality and the best results are delivered. So please don’t get offended if we don’t take you on ❤️

There are bucket loads of digital marketing agencies out there! Prior to me starting my own agency, I enlisted a digital marketing agency to help me grow my business. What I found is there are 3 types of agencies:

• The tech heads – great at building pretty websites however lack relatability and consumer behaviour fundamentals that will drive max ROI for you.
• The sales machines – they are big, pretty and upsell everything. They run amazing ads however lack the finer details with the tech and content.
• Savvy business owners – they are the quiet achievers may only have a small team, but they are hands on and are experienced business owners. They know what works and genuinely give a shit because they are a small business as well.

Now I’m a little bias here but I like the savvy business owners best and I consider Project ROI to be one of them. We have a no BS approach and focus on the main thing – results. We know that if you reach your marketing and business goals then we will reach ours 🎯

Based in Hervey Bay QLD, we love helping out local businesses on the Fraser Coast! On top of this local support we provide web design in Australia and New Zealand with sales and marketing experience in:

• Brisbane
• Sunshine Coast
• Gold Coast
• Toowoomba
• Sydney
• Melbourne
• Geelong
• Adelaide
• Perth
• Tasmania
• Canberra
• Auckland
• Christchurch

There are a few things that go into web design and development. To build a new website you must purchase the domain > set up hosting and servers > security set up > identify website goals and functionality > design the website layout > build the website > integrate with other business systems > monitor, debug and update the website 🧑‍💻

Normally no. It is rare to have to make structural or design changes to your site. The aspects that do need constant love and attention is the content and SEO. You do not need to be a website developer to do this, you just need to know what to do and have the time to invest into. We can show you how to do local SEO and what to do, or we can do it for you 😊

There are a number of variables that could impact the time it takes for a website to rank with. In some cases it can take up to 6 months to start ranking favourably on the search engines. Google’s bots and algorithms need to digest your site and content so it can spit it out in the correct position based on its experience, authority and trustworthiness versus the competitors in your space.

The good news for small businesses is that more times than not, you will notice some traffic and ranking in the 1 to 3 month range. The reason for this is unfortunately a large percentage of small businesses don’t do digital marketing well with poor or no websites, minimal SEO and underwhelming marketing campaigns 😟 While this is a sad reality, it is good for you because you can sweep in to the top of the rankings and be perceived by your customers as an expert in your field 🙌

It really depends on the type of business you have! But what we see more often than not is many small businesses put all their eggs in one basket which can open them up to risk and volatility. Examples of this:

• Advertising solely on Facebook and then the Facebook algorithm changes 😟
• Advertising solely on radio which really only has impact when people are commuting to and from work. The work from home shift, quarterly school holidays and increased popularity of streaming services makes this less and less effective 😑
• Advertising solely using signage and billboards. Same as the above for radio plus the battle for eyeballs 😮

What we recommend is to have a diversified marketing strategy. This varies based on the type of business but the rule of thumb is to put 15-20% of revenue back into marketing. Here are some ways to diversify your small business marketing strategy and minimise volatility and risk:

• Organic social media content
• Paid social media ads
• SEO – organic search engine marketing
• SEM – paid search engine marketing
• Email marketing and newsletters
• Signage
• Referral system
• Business affiliates
• Activations (expos, events)
• Short bursts of radio
• Flyer drops

As part of our marketing management package we can recommend what small business marketing strategies to use that will fit in your budget. Our conservative rule of thumb is if the marketing strategy forecast does not get you at least 5x ROI, then we won’t recommend it. In most cases our small business ideas and strategies generate well over 10x ROI and we are proud of consistently giving small businesses that return 🚀

SEO is short for “search engine optimization.” It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). In other words, it is the process of making a website more “attractive” to search engines like Google, Bing, and Yahoo.

The goal of SEO is to increase the visibility and ranking of a website or web page in search engine results pages. This can be done by optimizing the website or web page for certain keywords or phrases that are relevant to the website or web page 🧑‍💻

SEO is short for “search engine optimization” and SEM stands for “Search Engine Marketing”.

SEO focuses on organically ranking your site favourably on Google by ensuring your content is of a high quality and everything is technically set up well.

SEM focuses on ranking your site favourably on Google by running paid ads. To keep it simple, you pretty much bid for keywords and each time someone clicks on your ad, you pay Google. Eg – you bid for the keyword ‘Electrician Hervey Bay’ and every time someone searches for that your site will appear favourably on Google with the ‘ad’ icon next to it. The cost per click (CPC) might be $10 so every time someone clicks on your ad, you have to pay Google $10.

What’s better SEO or SEM? 🤔

SEM will give you more traffic sooner however it comes at a price. SEO takes months to get traction however it gives you a superior return on investment. We recommend doing both – SEM to target the customers who are ready to buy and SEO to target the customers who are in research mode. We find customers form trust and brand loyalty from SEO which results in ongoing brand loyalty 🤗

Deciding to hire an SEO is a big decision that can potentially improve your site, increase traffic, drive high ROI and save time.

• Is it necessary to hire an SEO specialist? Nope.
• Can you do it yourself? Absolutely!
• Is it easy to do? Yep, but it can be really time-consuming 🥱

As SEO Optimizers we track ROI on more than just dollars invested. A big one for business owners is the ROI on time, here is an example:

A 10-hour job for an SEO specialist might take you 20 hours to complete. Yeh hiring an SEO for this job might cost you $800 to $1000 but this could potentially give you a 10x return from the additional traffic, conversions and sales, plus free you up to do the things you are great at.

Compare this to doing the SEO services yourself to save $1000. You might still get a good return, get 5x or more ROI, however, you have missed out on 20 hours of other valuable work like serving your customers, capturing referrals, closing deals, etc.

An Australian SEO company will definitely cost you more than outsourcing offshore. But like most things in life, you get what you pay for. If your business relies on selling to Aussies, than you need to make sure your content, tone and language are targeted at this audience. Google monitors every user and every action and if there is a high bounce rate form your site due to poor SEO than Google may deem your website as a low quality offering, pushing you down the rankings.

We provide high quality local SEO from our team of locals from as little as $500 per month. Typically we see a return on SEO spend to be between 5x and 10x with the new influx of traffic your better ranking position is pulling in. A pretty easy lever to pull to lock in extra consistent revenue 🔥

There are a number of ways to increase traffic to your site. Some of the most effective methods include optimizing your site for search engines (SEO for Google), creating compelling content, and building backlinks.

SEO is an important tool for increasing traffic to your site. By optimizing your site for search engines, you can improve your visibility in the search results and attract more visitors.

Creating compelling content is another great way to increase traffic to your site and this is the bread and butter of all quality SEO consultants. If you can create informative and engaging content, people will be more likely to visit your site 🥇

Building backlinks is also an effective way to increase traffic to your site. By creating links from other sites to yours, you can improve your ranking in the search results and attract more visitors. This involves the SEO Consultant (or yourself) to reach out to other businesses and other websites to get links from their site to yours 🙌

Other ways to increase traffic to your website include:

• using social media to promote your website
• creating and distributing high-quality content that is unique to your niche and/or answers questions your potential clients are asking
• advertising your website.