A website build is often one of the most important investments a company can make. But how do you know if your website is actually delivering a return on your investment? In this blog post, we’ll explore some of the key indicators that can help you measure your website’s ROI.

What is ROI?

Digital Marketing Hervey Bay

ROI, or return on investment, is a measure of the profitability of an investment, like a website build. It is typically expressed as a percentage or a multiplier and is calculated by dividing the net profit of an investment by the initial investment costs.

ROI is calculated by dividing the benefits of an investment by the cost of the investment. For example, if a business spends $1000 on a new website build and sees a $5000 increase in sales, the ROI would be 500% a multiple of 5 (5000/1000). I find the multiplier method simpler and less pretentious so for this example, I would be talking to you about a 5x ROI.

ROI is important because it allows businesses to track the effectiveness of their investments. It can be used to compare different investments and to determine which ones are the most profitable. ROI can also be used to help businesses make decisions on where to allocate their resources.

If you’re thinking of starting a business or making a major investment, be sure to calculate the ROI to ensure that the juice will be worth the squeeze.

Website Build ROI

website build australia

Website traffic is the first thing you should look at when evaluating your website’s ROI. How many people are visiting your site? Where are they finding your site? How are they finding your site? Why are they looking fir your site? Are they finding what they’re looking for? Are they taking the actions you want them to take (contact you, buy a product, etc.)?

Another key indicator of your website’s ROI is how much it costs to maintain and update your site. If you’re spending a lot of money on website hosting, design, and development, but not seeing any return from your investment, that’s a red flag. Make sure you’re investing in quality web design and development services that will help you keep your costs down and deliver results.

Finally, consider how much time and effort you’re putting into promoting and driving traffic to your site. If you’re not seeing any return on that investment, it may be time to re-evaluate your website.

Your website analytics will tell a story of how your traffic has changed over time. If you see a decrease in traffic, that could be a sign that your website isn’t delivering the results you want.

Using Google Analytics To Track Performance On Your New Website

build website australia

Google Analytics is a powerful tool that can be used to track the performance of your website. By tracking various metrics, you can see how well your website is doing and make necessary changes to improve its performance.

One of the most important things to track is website traffic. This metric tells you how many people are visiting your website and can be used to gauge its popularity. You can also track where your website traffic is coming from, which can be useful for marketing purposes.

Another important metric to track is the conversion rate. This tells you how many people are taking the desired action on your website, such as making a purchase or signing up for a newsletter. By tracking the conversion rate, you can see how effective your website is at achieving its goals.

There are many other metrics that can be tracked with Google Analytics, but the traffic and conversion are two of the most important for business owners. By tracking these metrics, you can get a better understanding of your website’s traffic and how your visitors interact with your site. By understanding these metrics, you can make better decisions about how to improve your website and attract more visitors.

How Do I Increase Traffic To My Site?

website design brisbane

There are a number of ways to increase traffic to your site. Some of the most effective methods include optimizing your site for search engines, creating compelling content, and building backlinks.

SEO is an important tool for increasing traffic to your site. By optimizing your site for search engines, you can improve your visibility in the search results and attract more visitors.

Creating compelling content is another great way to increase traffic to your site. If you can create informative and engaging content, people will be more likely to visit your site.

Building backlinks is also an effective way to increase traffic to your site. By creating links from other sites to yours, you can improve your ranking in the search results and attract more visitors.

Other ways to increase traffic to your website include:

– using social media to promote your website

– creating and distributing high-quality content that is unique to your niche and/or answers questions your potential clients are asking

– advertising your website

Each of these methods can be effective in increasing traffic to your website. However, it is important to note that there is no one-size-fits-all solution. The best way to increase traffic to your website is to experiment with different methods and find the one that works best for your particular situation. That’s where we come in! Project ROI will analyse your business, your current marketing strategy and the competitive landscape to recommend the investments to priortise to maximise your ROI.

What Is SEO?

seo optimizer

SEO is short for “search engine optimization.” It is the process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). In other words, it is the process of making a website more “attractive” to search engines like Google, Bing, and Yahoo.

The goal of SEO is to increase the visibility and ranking of a website or web page in search engine results pages. This can be done by optimizing the website or web page for certain keywords or phrases that are relevant to the website or web page.

There are a number of factors that are used by search engines to determine the visibility and ranking of a website or web page. These factors include the content of the website or web page, the structure of the website or web page, the backlinks to the website, the speed and experience of the website and even the behaviours of the users on the website.

On the surface it might seem confusing, but in reality it is pretty damn simple – you just might need someone who specialises in to know the little intricate details which can give you a juicy ROI.

Hiring An SEO – Do I Have To For A New Website Build?

website design & development

Deciding to hire an SEO is a big decision that can potentially improve your site, increase traffic, drive high ROI and save time.

Is it necessary to hire an SEO specialist? Nope.

Can you do it yourself? Absolutely!

Is it easy to do? Yep, but it can be really time-consuming.

We track ROI on more than just dollars invested. A big one for business owners is the ROI on time. I will get into this more later on in this article, but for now, here is an example:

A 10-hour job for an SEO specialist might take you 20 hours to complete. Yeh hiring an SEO for this job might cost you $800 to $1000 but this could potentially give you a 10x return from the additional traffic, conversions and sales, plus free you up to do the things you are great at.

Compare this to doing it yourself to save $1000. You might still get a good return, get 5x or more ROI, however, you have missed out on 20 hours of other valuable work like serving your customers, capturing referrals, closing deals, etc.

It is a personal choice for each business owner and it comes down to the worth you put on every hour of your time. Nine years ago when I started this journey, I felt like I would be better off doing it myself and I did that. But now I do websites and SEO for other businesses full time, which tells me most business owners have much better things to do with their time.

Like Project ROI, many SEOs, other agencies and consultants provide useful services for website owners, including:

– Review and refresh your site content or structure so it speaks to your audience better

– Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript

– Management of online business development campaigns

– Research on keywords

– SEO training

– Expertise in specific markets and geographies

– Optimise all aspects of your online presence so it ticks Googles Algorithm boxes for E-A-T

Don’t Let The Google Algorithm ‘E-A-T’ You Alive!

website build australia

The E-A-T Google algorithm is a set of ranking factors that Google uses to determine the quality and trustworthiness of a website. The acronym E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. In order to rank well in Google, it is essential to have all three of these factors.

Expertise refers to the content on your website. Google wants to see that you are an expert in your field and that you are providing accurate, well-researched information.

Authoritativeness refers to the reputation of your website. Google will look at things like media mentions, industry awards, and reviews to determine how authoritative your website is.

Trustworthiness is perhaps the most important factor of all. Google wants to see that your website is reliable and that users can

Since its introduction, E-A-T has become an important part of Google’s ranking algorithm. Google has said that websites that have a high level of E-A-T will generally rank better than those that don’t. So if you want your website to rank well in Google, you need to make sure that your content meets the criteria of E-A-T. 

Here are some tips on how to create content that ranks highly for Googles E-A-T

E-A-T is a term used by Google to describe the quality of your content. It stands for Expertise, Authoritativeness, and Trustworthiness.Google uses E-A-T to decide which content appears in their search results. In order to create content that ranks highly on Google, you need to make sure it meets their E-A-T criteria.

Here are some tips on how to create a website and content that ranks highly for Google’s E-A-T:

– Make sure your content is written by experts in the field.

– Link to credible sources when you can and keep plagiarism at a minimum.

– Choose topics that you have a lot of knowledge about and can speak to with authority.

– Write in a way that is clear and easy to understand.

– Build trust with your readers by being transparent and honest.

– Priortise website functionality and speed over fluff and heavy visuals.

There you have it, seven super important things you need to know if you want to thrive as a small business:

  • What is ROI
  • Website ROI
  • Google analytics
  • Increasing traffic to your website
  • What is SEO
  • Hiring an SEO
  • Google Algorithm

While there is a fair bit here for you to unpack, it is really just the tip of the iceberg for what is required to optimise your website and maximise leads, conversions and sales. If you have any questions or need help, please reach out to me here 🤗

About Project ROI

Project ROI is based locally in Hervey Bay and have helped business across Australia and New Zealand build their brand, generate more leads, convert more customers and increase the Return On Investment for business owners. 

Project ROI is owned and operated by Simon Brown, a seasoned sales and marketing professional with over 10 years experience in maximising ROI. Every client works with Simon directly to ensure the highest level of quality, trust and results.

Simon believes that business and fitness are one in the same. Both require structure, creativity, adaptability and consistency to achieve a quality return on investment. We train hard in the gym and we work even harder for you.

We will help you take your business to the next level with our personalised digital marketing services. The team at Project ROI exist to make sure you get the highest Return On Investment on the money, time, blood, sweat and tears you have put into your business.

Let us do the heavy lifting.

Generate More Leads

Stay in the loop 🚀

Subscribe to stay up to date with the latest ROI focused business solutions to keep your business growing.

Leave a Reply

Your email address will not be published. Required fields are marked *